How to boycott
Focused Pressure.
Real impact.
Updated Jan 1, 2025 — targets now align with updates from the global BDS Movement.
You may feel compelled to boycott every brand tied to Israel. But long lists of hundreds of companies are overwhelming — and less effective.
We focus on a small number of carefully selected targets: companies with a clear and direct role in Israel's crimes, and where there is real potential for winning.
As a result of recent wins shared here by the BDS movement, new priority pressure targets have been selected: Dell, Intel, Reebok, Disney+, Wix, and Coca-Cola .
How to Get Started
Every single one of us can have impact and it starts with our individual consumer habits, as well as the influence we may have on businesses around us.
01
Read more on how targeted boycotts work.
02
Review our boycott targets below.
03
Sign the customer pledgeto join the campaign and stay updated on actions and events.
04
If you own a business in the Austin area, join us as an Apartheid-Free business.
Boycott Targets
Food & Drink
Sadaf sources 70% of its goods from Israeli settlements, ranging from canned goods and spices to herbs and grains. These items are labeled as coming from Israel, Palestine, or sometimes other countries. Sadaf is a customer of Israel Discount Bank-New York (IDB-NY), which has an office for businesses with needs in Israel including offshore money management.
Fast food chains
McDonald's, Burger King, Papa John's, and Pizza Hut have openly supported apartheid Israel or provided donations to the Israeli military.
Israeli dates
Brands include Hadiklaim, Jordan River, King Solomon, Mehadrin, and Carmel. At least 40% grown on illegal settlements using exploited Palestinian labor. Avoid any dates labeled "Product of Israel."
Coca-Cola + all subsidiaries
Operates a distribution center in the illegal Atarot settlement. Subsidiary Tabor Winery uses grapes from occupied West Bank and Syrian Golan. Includes Topo-Chico, Simply, Vitamin Water, and more.
Dell Technologies
Gas Stations
Cheveron
Chevron is the main corporation extracting gas claimed by apartheid Israel in the East Mediterranean, depriving Palestinian people sovereignty over their natural resources. Chevron has over 30 gas stations in Austin under the Chevron and Texaco brand names.
Texaco
Texaco is a subsidiary of the Chevron corporation.
Technology
Dell Technologies provides technilogical equipment and services to the Israeli military as part of a $150 million 2023 contract funded by US foreign aid.
Dell has also established research and development activities in Israel’s National Cyber Park, which was built in an attempt to strengthen illegal settlements in the Naqab, displacing Palestinian Bedouin communities.
Intel
Wix
Wix is an Israeli software company with its headquarters in Tel Aviv.
Other brands and companies
HP
HP provides services and technology to the Israeli army, and helps run the biometric ID system that Israel uses to restrict Palestinian movement.
HP notoriously makes it difficult to use third-party ink cartridges in its printers, but some models have a workaround. You may be able to disable firmware updates, or disable the cartridge protection feature, depending on your printer.
SodaStream
SodaStream is an Israeli company that is actively complicit in Israel's policy of displacing the indigenous Bedouin-Palestinian citizens of present-day Israel and has a history of racial discrimination against Palestinian workers.
Check out SodaStream alternatives here, or learn how to build your own carbonation rig here.
RE/MAX
RE/MAX markets and sells property in illegal Israeli settlements built on stolen Palestinian land, thus enabling Israel’s colonization of the occupied West Bank.
Intel is Israel’s largest private employer and has invested more than $50 billion in apartheid Israel’s economy over the last 50 years. Intel’s main facility in Israel is built on the ruins of the ethnically cleansed Palestinian village of Iraq al-Manshiyya.
Siemens
Siemens is the main contractor for the Euro-Asia Interconnector, an Israel-EU submarine electricity cable that is planned to connect Israel’s illegal settlements in the occupied Palestinian territory to Europe. Siemens-branded electrical appliances are sold globally.
Reebok
Reebok is the current sponsor of the Israel Football Association (IFA). The IFA is directly complicit in Israel’s Gaza genocide that has killed at least 715 Palestinian athletes and footballers and destroyed or damaged all Palestinian sports facilities in Gaza, some of which were used as detention and torture camps.